移动页面干扰插页惩罚算法（Intrusive Interstitial Penalty）

The Google search algorithm update from August 1 is now fully rolled out, andhere is what we know about the update, who we think was impacted and some ofthe analysis of what, if any, actions you may want to consider taking if youwere negatively impacted.

Google于8月1日起的搜索算法更新已经全面完成了，以下是我们所知的有关此次更新的信息，我们认为谁会受到此次更新的影响，以及有关于如果你受到了负面的影响应该采取何种对策的分析。

In summary, Google iscalling this a broad, global, core update, but based on much of the analysisdone thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by theupdate. Google is telling us that there is nothing you can do to fix your site,so you should just focus on making a great experience, offer better content anda more useful website. This update has taken on the name the Medic Updatebecause of its focus on the medical and health space. This specific focus issomething Google will not confirm.

总的来说，Google将此次更新称为全面的、全球性的、核心算法的更心，但基于迄今为止的分析，此次更新好像是聚焦于健康和医疗网站，和YMYL（即有关于你的财产和生命等重要信息）网站。但是也有很多这些行业之外的网站也受到了影响。Google告诉我们说，你没有任何办法来挽救你的网站，所以你必须着力去创造优良的用户体验、提供更好的内容，和做一个更有用的网站。此次更新被命名为Medic更新，是因为它重点针对医疗和健康领域，但是这个Google对于此是不会确认的。

What we know from Google

我们从Google了解到的信息

Google has said thatthis update was a “broad core algorithm update” and that it does these updates“several times per year.”

Google称此次更新是一次“全面的核心算法更新”，并且他们会“每年做几次”这样的更新。

This week we released abroad core algorithm update, as we do several times per year. Our guidanceabout such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

这一周我们发布了一个全面的核心算法更新，正如我们每年都会做几次的一样。有关此种更新的指南，与我们三月在https://t.co/uPlEdSLHoX中所阐述的一样。

Google SearchLiaison  (@searchliaison) 

August 1, 2018

Google referencesits advice from the previous core updates, saying there’s “no ‘fix’ for pagesthat may perform less well, other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.” Google also said, “As with any update, some sites may note drops orgains. There’s nothing wrong with pages that may now perform less well.Instead, it’s that changes to our systems are benefiting pages that werepreviously under-rewarded.”

Google引用前一次核心算法更新的说法，称“那些表现欠佳的页面是无法修复的，你只能持续聚焦于创建优质的内容。一段时间以后，你的优质内容会帮助提升其它页面的排名。”Google还称“与其它所有更新一样，有些网站排名和流量是不会升也不会降的，有些表现欠佳的页面暂时是不会出问题的，但是我们系统的更新会让一些之前被低估了的页面受益。”

There’s no “fix” forpages that may perform less well other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.

那些表现欠佳的页面是无法修复的，你只能持续聚焦于创建优质的内容。一段时间以后，你的优质内容会帮助提升其它页面的排名。

GoogleSearchLiaison (@searchliaison) 

March 12, 2018

Google SearchLiaison Danny Sullivan also confirmed this is a “global” rollout and impactsall Google search results, no matter what language or region.

来自Google Search Liaison的Danny Sullivan也确认这是一次“全球性”的更新，将会影响所有的Google搜索结果，不管哪种语言或地区。

Global :)

全球性的。

Danny Sullivan(@dannysullivan) 

August 3, 2018

Google would nottell us how much of the search results were impacted by this update, as Googlehas done in the past with Panda, Penguin and others:

与之前的熊猫和企鹅更新一样，Google这次也不会告诉我们此次更新对于搜索结果的影响到底是何种程度的。

No, not doing that.

不，我们不会说的。

Danny Sullivan (@dannysullivan) 

August 3, 2018

Who was impacted by this update

谁会受此次更新的影响

As we explainedabove, Google said this is a “global” update, which implies every niche andevery type of site could have been impacted. But based on the data that I’vebeen seeing from surveys, multiple data companies and SEO consultants, thereseems to be a focus on medical and health niches, as well as “Your Money YourLife” types of sites, with creeping into the entertainment and gaming niches aswell. I’ve shown Google this data and a Google spokesperson responded byreferencing the statements made above.

如前文中我们所解释的，Google称这是一次“全球性”的更新，这也就意味着每个行业每种类型的网站都会受其影响。但是基于我们从调研、数据公司和SEO顾问等渠道所见的数据，此次更新貌似聚焦于医疗和健康领域，以及“有关于你的财产和生命等重要信息”类的网站，同时也向着娱乐和博彩行业延伸。我向Google出示了这些数据，一位Google的发言人作出了上文中引述的回应。

What is YMYL? As weexplained in 2013, “Your Money or Your Life” pages are thosefocused on money and life events. The Google raters’ guideline defined them as:

什么是YMYL？我们在2013年就曾解释过，“你的财产或你的生命”类页面是指那些关注财富或生活事件话题的页面。Google rater对此有以下定义

Pages that solicit personal information,such as personal identification numbers, bank account numbers, drivers licensenumbers, etc., which could be used for identity theft.

那些征求个人信息的页面，比如个人身份证号码、银行账户、驾驶证号码等能为身份信息盗窃者所利用的信息。

Pages used for monetary transactions,on which users might give their credit account or bank account information;for example,any page that allows you to buy something.

用于货币交易的页面，页面中有可能会含有信用卡或很行存款账户信息，比如，所有可以在线完成购买的页面。

Pages that offer medical or health information that could impact your physical well-being.

包含医疗和健康信息的页面，这些信息有可能会影响到你的身体健康状况。

Pages offering advice on major life decisions,such as pages on parenting,purchasing a home,a vehicle and so on.

提供有关人生重大决定建议的页面，比如有关收养小孩、购买房屋车辆等。

Pages offering advice on major life issues that could impact your future happiness and finances, such as pages giving legal or financial advice.

提供有关于人生重大事件建议的页面，这些建议有可能影响到你未来的幸福和财政状况，如提供法律或财务规划建议的页面。

I have data fromseveral analytics and data companies, including Sistrix, RankRanger, SEMRush, and my own survey data from a few hundred SEOs impacted.

我有一些分析公司和数据公司的数据，包括Sistrix、RankRanger、SEMRush，以及我自己调查过几百位受到影响的SEO专业人员得到的数据。

Sistrix shared someof the early data, saying, “The majority of changes can be seen for YMYL-sitesand even there we generally only see an uplift or loss of a few percentagepoints.” I followed up with Sistrix, which responded that “Mostly health andfinance pages have been affected by this update.” “But also, as you can see onthe lists, e-commerces, educational as well as dubious automotive websites gottheir share of movement,” Juan González from Sistrix told me.

Sistrix分享了一些早期的数据，称“多数的变化发生在YMYL类网站上，尽管我们大体上只能看到一些排名上升或下降的百分比。”我进一步沟通后，他们说“受此次更新影响最多的是健康类和财经类的页面”，“但同时，正如你能从列表中看到的那样，电子商务、教育，以及可疑的汽车网站也受到了一定的影响，”来自Sistrix的Juan González告诉我。